For 70 years the Lions have celebrated world-class craft and it’s still as vital as ever. This new category will encourage the industry to write the image descriptions that blind and partially sighted people deserve. We’re constantly looking for ways to evolve the Lions to reflect the industry as it is today but also to show what’s coming next. These categories will further support our equity, representation and accessibility goals.

This industry is incredible and has such power to make a massive difference to blind and partially sighted people; 2.2 billion people with sight loss globally is also a huge and valuable audience that are being excluded from your work and from your brands. Please make it a first thought, not an afterthought.

We’ve such a chance as an industry to make the difference to many people’s lives. Let’s help as many people as we can see, enjoy, and engage with our brilliant work, like the work we are celebrating this week. Let’s write the image descriptions blind and partially sighted people deserve.