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We're thrilled to share that MullenLowe Istanbul has been named Agency of Record for Migros, Turkey's leading food retailer.
MullenLowe Istanbul has been selected as the Agency of Record for Migros, Turkey’s largest food retailer. The decision comes after an extensive and highly anticipated pitch process.
“We are very happy and excited to carry on Migros’ brand journey together. We have no doubt that this partnership will be good for both Migros and MullenLowe Istanbul,” said Ela Gökkan Savcı, CEO of MullenLowe Istanbul.
Migros, known for its innovative marketing strategies, recognized the creative and strategic approach of MullenLowe Istanbul as a perfect fit for their marketing communications.
Sinem Serdar, Customer Experience Strategies & Marketing Communications Dir at Migros Ticaret A.Ş.MullenLowe Istanbul’s creative and strategic approach is very compatible with Migros’ marketing communications. With this partnership, our brand, which has already reached large masses, will continue to sign its name under the new works that will stand out in its sector. MullenLowe Istanbul has a strong track record of delivering successful campaigns for a wide range of clients. Their expertise in the industry, combined with their understanding of the Turkish market, made them the ideal choice.
As the Agency of Record, MullenLowe Istanbul will be responsible for developing and implementing Migros’ marketing and advertising strategies across various channels. Their goal is to further enhance Migros’ brand presence and strengthen its position as the leading food retailer in Turkey.
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