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This article was originally published on Campaign UK
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MullenLowe UK has won the Department of Health and Social Care creative contract following a competitive tender process handled by the Crown Commercial Service.
MullenLowe Group has won a contract to deliver creative projects for the Department of Health and Social Care (DHSC).
The appointment was made following a competitive pitch process managed by the Crown Commercial Service.
Campaign reported last month that final pitches had taken place and that MullenLowe and M&C Saatchi were among the agencies competing for the business.
Mullenlowe’s brief includes devising creative campaigns focusing on cardiovascular disease deaths as well as supporting the government’s Swap to Stop scheme, which encourages people to give up smoking.
The shop will also drive communications around the DHSC’s key priorities, such as managing demand on the NHS frontline and growing the social care workforce.
The appointment marks a continuation of MullenLowe’s work with the DHSC. In 2020, it created an animated Test and Trace ad in response to the Covid-19 pandemic, and it was also the agency behind the “Hands. Face. Space” TV spot.
In 2021, MullenLowe created the “Let’s keep going” campaign for the DHSC, encouraging people to stay at home despite increasing pandemic fatigue.
The agency said it will continue to create work focused on mental health as well as supporting families to give every child the best start in life.
It will also collaborate with the department to drive increased innovation and creativity into its campaigns.
The DHSC has also worked with a number of other agencies in recent years, including M&C Saatchi, which created the “Stoptober” campaign for Public Health England, and the “Find what works for you” ad for the Office for Health Improvement and Disparities in 2021. “Find what works for you” was a cross-agency collaboration between M&C Saatchi, Wavemaker, OmniGov, Freuds and 23red.
Tom Knox, Executive Partner at MullenLowe UKWe are very proud of our work over many years for the government in public health and this win is a huge vote of confidence in our creativity and innovation capability. We are all looking forward to making a real difference to the nation’s health.
Rachel Carr, director of communications at DHSC, said: “2023 is another exciting year with an ambitious, post-Covid policy agenda to communicate to diverse audiences.
“It’s vital we stay alive to the way technology is reshaping how we all consume information and continue to look for ways to innovate and drive value across our flagship campaigns.”
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