The appointment follows a review led by Creativebrief, where the pitch process “emphasised collaboration and long-term partnerships over conventional pitch formats”.

It involved a series of workshops “focusing on diagnosing the brief and exploring working dynamics, rather than presenting predefined solutions”.

Mark Russell, chief executive of The Children’s Society, said: “The Children’s Society has a bold and audacious mission and we’re setting out to tackle one of the most urgent challenges of our time – improving the mental, emotional and physical wellbeing for children and young people by 2030.

“To do that, we need to work with bold, creative and passionate people who can help us make a real difference and can drive real change. This process wasn’t just about picking the best pitch; it was also about finding partners who can collaborate with us, who share our anger that life is too hard for too many children, who want to work with us to create something truly groundbreaking.”

The agency will help launch a fundraising campaign for the charity in 2026. The campaign will tackle systemic challenges affecting teenagers and young people.