After almost 5 very successful years at DDB Colombia, the last ones as EVP and Managing Director of the Bogotá operation, Adriana Taborda takes over as the new CEO of the emblematic Colombian agency, MullenLowe SSP3, recognized for its creativity and the quality of its work throughout the world. In her new role, Andriana will report to Francisco Samper, who remains President of the MullenLowe Group Colombia and Latin America.

“It is the first time in 27 years that the General Management of the agency will be headed by a person other than one of the founding partners,” stressed Samper, CEO for the past 26 years. “For this reason it was a responsibility that we could not hand over to a person who was not of our absolute confidence. Adriana started with us and grew exponentially holding different positions for 18 years: her DNA is completely MullenLowe. She is, in addition to being a very successful executive, a brilliant professional and an inspiring leader with a highly recognized and consolidated career, and she has a magnetic personality that leaves an impression on whoever she meets. I have no doubt that under her leadership, very soon the agency will reach new milestones,” he added.

“In addition, she joins a management leadership team made up of cracks such as Eduardo Suárez, Luis Alberto Peña, Carlos Obando, Luis Fernando Cortés, Natalia Hernández, Gina Nieves O and Oscar Acosta, who lead the other Units of the group in Colombia; Without a doubt, with Adriana’s relationship we complete a dream team to lead our clients’ brands to obtain more and more success in their businesses, which is what ours is about,” he finally highlighted.

For her part, Adriana referred to her new responsibility in this way: “Growing up at Lowe and having had the opportunity to learn from their partners in Colombia was a great privilege. I am now very honored to take on this new role of CEO. It is a great responsibility, which I take on with great emotion and commitment”.

MullenLowe SSP3 is part of the MullenLowe Group Colombia, which today is also made up of 7 other very successful business units: MullenLowe Retail; Mullen Lowe Mass; MullenLowe Media (relaunched a month ago); MullenLowe 43, MullenLowe Comms, Yeti and MullenLowe Holding.