MullenLowe SSP3 Mexico has announced Marcela Ángeles as the agency’s new Creative Vice President, replacing Rafael Domínguez.
Ángeles has a twenty-year career in the advertising industry. She has held various roles in agencies such as 72andSunny Los Angeles, Conill Saatchi & Saatchi, Edelman Mexico and Monks Mexico, where she led the creative for clients such as Adidas, Toyota, Santander, Starbucks, Spotify and Heineken, among others.
Marcela’s arrival reinforces the purpose of MullenLowe SSP3 Mexico – to have leaders who inspire and transform the industry with a diverse and inclusive approach. Her experience, creative talent and fresh perspective will bring a very contemporary point of view to the agency’s creative product, aligning with current market trends and strengthening the cultural connection with consumers.
Regarding her appointment, role and responsibilities, Ángeles expressed her excitement for “the new challenge and the opportunity to contribute to both creative excellence and the operation of the agency itself.”
Marcela succeeds Rafael Domínguez, the Creative VP of the last three years. Under his leadership, MullenLowe SSP3 Mexico managed to become one of the most creative agencies in the country, setting new standards and taking the team’s work to extraordinary heights.