LOLA MullenLowe & TALENTI, the best-selling gelato brand in the USA and a Unilever-owned brand, present their new campaign together: Now Spoonless.

The new campaign takes Talenti from its classic transparent jars to its new mini bar format with a charming homage.

In the film, the brand says ‘thank you and goodbye’ to spoons, but not just any spoons – big ones, small ones, forgotten ones, and even toasting spoons. It’s a charming way to drive home the message that now you don’t need a spoon to enjoy Talenti’s smooth and delicious gelato and sorbetto flavors.

Tomás Ostiglia, LOLA MullenLowe ECD, said: “Without a doubt, the casting for this film was one of the campaign’s weirdest and most fun parts. We feel sorry for all the great spoons that didn’t make the final cut.”

Lisa Vortsman, head of marketing ice cream, North America, said: “Lola’s creative work raised the bar on how Talenti launched the new delicious novelties, adding charming wit to the brand’s tone—and we are loving it.”

This first campaign will run across the US, showcasing the brand’s philosophy, dedication, and craftsmanship in obtaining the best gelato and sorbetto with charm and wit.