7Days7Ways
#AddYourOwnBar
#AddYourOwnBar
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MullenLowe South Africa and soap brand Unilever Sunlight bring the iconic bar to a new generation with a bespoke new beat.
When a household staple meets culture, creativity, and rhythm, magic happens.
The Sunlight Green Bar has been a trusted favorite for generations, but MullenLowe South Africa saw an opportunity to connect with the next generation in a way that speaks their language – music and culture.
Enter #AddYourOwnBarWithSunlight: a rap challenge that turned the iconic green bar into a lyrical muse. With some of South Africa’s top rappers and creative youth leading the charge, the campaign took over TikTok and Instagram, sparking a wave of 121 original rap bars—that’s over 6 hours of music celebrating Sunlight’s versatility.
The impact? 30M+ views and a brand moment that resonated beyond the laundry room.
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