For Bayer Vital’s Bepanthen® Augentropfen Intense, Hamburg-based GGH MullenLowe’s campaign “Change of Location” developed for TV, point-of-sale and digital shows off a product designed especially for people who suffer from extreme eye dryness.

Eye dryness is a common complaint, but with very dry eyes comes very real discomfort. They need high humidity, and an extra splash of moisture alone isn’t enough. The solution? Audiences will be glad to know it’s a lot more simple than relocating to the middle of the rainforest.

The video shows a protagonist who is forced to relocate her work set-up to a lush tropical house, where she sits at her desk, beleaguered by verdant plants and the cacophony of the jungle, separated from her smiling husband and daughter. A reassuring voiceover drops a bottle of Bepanthen® Augentropfen Intense in her lap – much simpler and much more effective.

This campaign is the latest creation by GGH MullenLowe for Bayer Group after their campaign for Priorin hair mask launched in August 2024. In addition to Bepanthen®, other well-known brands from Bayer Vital – including Aspirin, Iberogast, Elevit and Canesten – are also part of the agency’s campaign portfolio.