Reimagining traditional norms in fast food advertising, KFC Chile has ingeniously reinvented the brand’s renowned global slogan “It’s Finger Lickin’ Good,” presenting, for the first time in its marketing, individuals savoring KFC’s competitors’ products.

Through a bold outdoor and print campaign devised by MullenLowe Mass and executed by MullenLowe Yeti, both subsidiaries of MullenLowe Group Colombia agency, the initiative showcases the universal craving for KFC, regardless of what people are indulging in.

Ximena Sandoval, the marketing manager at KFC Chile, remarks, “We believe this campaign showcases KFC in an unprecedented light within the industry, embodying our ‘Finger Lickin’ Good’ concept with a fresh, unexpected twist.”

Josúe Núñez, creative director of MullenLowe Mass, adds, “For over six decades, this iconic brand has been synonymous with its legendary slogan. However, the reality is people enjoy other foods too. With this insight, the brand courageously pivoted its communication strategy.”

As a result, KFC, renowned for its fried chicken, boasting over 22,000 outlets across 150 nations, has cemented its status in Chile as a preferred choice among locals seeking fast food options.