Rise of the Machine
Loch Mess Monster
Loch Mess Monster
Work
Listen
Just in time for summer, and in keeping with the tongue-in-cheek cinematic style that it’s known for, Budget Direct has launched new work via 303 MullenLowe.
Credits
Chief Creative Officer – Bart PawlakCreative Director – Adam WhiteheadAssociate Creative Director – Nick SellarsAssociate Creative Director – Katie MooreManaging Director – Joanna GrayGroup Business Director – Ben GlassonChief Strategy Officer – Jody ElstonExecutive Broadcast Producer – Rachel DevineProduction Company – Good Oil
‘Loch Mess Monster’ tells the story of a seemingly typical Aussie pool cleaner coming to life via lightning strike, and wreaking havoc on a family home, with longstanding insurance sleuths Sarge, Jacs and Chief once again coming to the rescue. The campaign will run on TV, cinema, online, radio and OOH nationally.
It is the second in Budget Direct’s latest series; in September, it launched ‘Rise of the Machines’ which starred malicious e-bikes and e-scooters turning on an unsuspecting motorist.
Says Ben Glasson, group business director, 303 MullenLowe: “2024 marks a decade of partnership between 303 MullenLowe and Budget Direct, and six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia. We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates.”
Budget Direct’s position as Australia’s most award-winning insurer is highlighted in the latest campaign; in December Money Magazine announced that once again Budget Direct had won Best Value Car Insurance and Best Value Home and Contents awards. The insurer has started the new year off with yet another clean sweep, with Canstar naming Budget Direct Insurer of the Year for 2024, making it three years in a row for the prestigious award.
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