MullenLowe UK and Various Films have finished their latest project for Adult Social Care in the UK. The project shines a light on the vast array of roles – and human relationships – that viewers might not have realised are part of this career. As such it speaks directly to a whole new generation of potential carers in the UK – folk who might not have previously considered the role.

It’s about full lives and a full job. A shared, reciprocal energy that emerges from working together in this unique way.

The short film follows vivid, moving, real-life human stories and connections, focusing on where they are expressed in seemingly everyday moments. Practically, the teams spent an extended amount of time inside each of these worlds, long before any shooting was due to happen. No cameras, just tea and chatting. And a curiosity about life.

And then – down the line when the cameras did come out – trying not to get in the way of the natural human story and rhythms as they unfolded. The mission was to recognise and capture.

The idea wasn’t to sugar coat Adult Social Care. Often these practical beats in a life – getting from A to B, answering emails, shopping – were where the connection felt the most vivid.

Funny, challenging, deep, unexpected, everyday. When you care for someone you get to know the whole person, and likewise, they know you pretty well too.