Pedro Pascal brings his chill vibes to MullenLowe’s new campaign for Corona Extra, leaning into the brand’s Latin roots while refreshing its “La Vida Más Fina” theme to extend beyond the beach.

The concept is that “La Vida Más Fina” is a state of mind, not a specific environment, and that drinkers must “learn to let go”—to leave stress behind—and make an active choice to embrace the fine life.

This is illustrated in a hero spot (above), in which Pascal orders a Corona at a bar and then embarks on a journey—part fantastical, part slapstick—that embodies this idea of letting go and finding joy anywhere.

A 30-second cut of “One Man’s Journey” will air Wednesday (May 22) on linear TV during the NBA Conference Finals. The campaign will continue through the summer on platforms including streaming services, broadcast and cable TV, and social media.

Pascal also made several Spanish language spots:

 

 

“We believe every Corona symbolizes the optimistic feeling you have when you’re on a beach, no matter where you choose to enjoy one,” said Matt Lindsay, chief marketing officer at Constellation Brands. “Partnering with a talent like Pedro has added a new dimension to our ‘La Vida Más Fina’ campaign, marking an evolution in tone and bringing a fresh perspective that we hope will inspire people to let go of the stresses of modern life.”

Ad Age reported earlier this month that Constellation Brands has launched a creative review for Corona Extra. As spokesman, Pascal succeeds Snoop Dogg, the lead character in the “La Vida Mas Fina” campaign for the past three years.