To Indian families, their children’s achievements and deeds are the source of pride. Rewarding children with sweets over time feeds their motivation and builds their foundation for success.

According to the Oral Health Observatory, Indians are the world’s largest consumers of sugary food, in quantity and frequency. Almost 70% of Indian children having been affected by tooth decay at some point in their childhood.

In a country that takes pride in its rich sweets culture, it’s imperative that we take care of cavities.

Since its introduction to India in 1992, Pepsodent’s purpose has been anchored in keeping children safe from cavities. It is the first toothpaste in India with an anti-germ formula containing fluoride, giving extended germ protection to fight cavities.

This Pohela Boishakh (Bengali New Year), we have launched a special campaign to protect our kids’ mishti (sweet) smiles by pledging to use Pepsodent every day. Through the work, Pepsodent has built on its journey to educate parents and families about the impact of their well-meaning rewards in the form of sweets, on their child’s oral health.