Invisible Promos
The Open Even Laters
The Open Even Laters
Work
Listen
New instalment of cinematic OOH photography from Garabato MullenLowe and Alejandro Burset for Burger King in Asunción continues to show off the brand's ubiquity
In Paraguay, the burger makers spend entire nights satisfying the hunger of the masses in capital Asunción, with a well-oiled nighttime choreography that repeats itself every day. But when the sun comes down and the grills blow out, who feeds them?
In 2024, Garabato MullenLowe discovered the answer: they choose Burger King. And they showed it with a graphic campaign that successfully managed to tap into the everyday cinema of the streets, of peoples, in popular culture and the country’s plethora of festivals.
That’s why in 2025, Garabato MullenLowe and Burger King Paraguay are betting on keeping it alive under the eye and lens of maestro photographer Ale Burset. Realer, rawer, closer to the night, this new instalment builds on what was already great, taking it beyond borders and landing it in other markets in the region and the world.
{"fill_in_all_required_fields":"Please fill in all required fields.","enter_valid_email":"Please enter valid email address.","something_went_wrong":"Something went wrong. Please refresh the page and try again.","token_has_expired":"This form has expired. Please refresh and try again.","must_agree_to_data_collection":"You must agree to our data collection terms to submit this form.","problem_with_submitted_data":"There was a problem with your form data. Please review your information and try again.","checkbox_icon_description":"checked checkbox","registration_successful":"Registration successful","thank_you_for_registering":"Thank you for registering for the report. You can now download the report.","download_report":"Download the Report"}