The Power of Sweetness
Tomás Ostiglia, ECD at Lola MullenLoweThis campaign proves that no matter the length, great storytelling and sharp humor can make an impact everywhere.
The (Unexpected) Power of Fragrance
The (Unexpected) Power of Fragrance
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LYNX and LOLA MullenLowe prove the Power of Fragrance reaches the most unexpected places
Yes, even down there, guys could use a little extra help. That’s why LYNX is launching a fragrance especially designed for intimate areas—because smelling good should never have limits.
Partnering once again with LOLA MullenLowe and directors Lionel Goldstein, the brand is rolling out a disruptive series of 10-second micro-ads—snackable, high-impact content designed to hit hard, fast, and everywhere. These ultra-short spots blend entertainment with bold messaging, ensuring LYNX’s signature humor stays front and center.
The campaign kicks off with the story of a basketball player who, mid-dunk, sparks an unexpected attraction. Two additional films set in a movie theater and a boxing gym remind guys that LYNX Body Spray is meant for the whole body—yes, everywhere.
And this is just the beginning. LYNX is doubling down on micro-ads, proving that entertainment and bold storytelling are the perfect match. Expect more disruptive, laugh-out-loud moments as LYNX continues to push boundaries and keep humor at the heart of its message.
Caroline Gregory, Global Brand Director for AXE/LYNXYoung guys told us they wanted a solution that was suitable for their private parts, so we created a lower body spray that is alcohol free with a gentler formula and subtler scents. At the same time we wanted to have some fun reminding guys that with our regular Lynx Body spray you can smell great everywhere else.
Get ready—because confidence isn’t just a state of mind. It’s a full-body experience.
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