A Toast to 'Big Foe'
Voila!
Voila!
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| LBBO
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Grey Goose and MullenLowe U.S. celebrate the Magic of its Martini with their new campaign.
Grey Goose vodka’s latest campaign launches its newest innovation, the ready-to-serve ‘Grey Goose Classic Martini Cocktail,’. An expertly crafted bottled martini, the innovation offers bartender-quality serves to martini lovers who find the cocktail too ‘intimidating’ to make at home.
Titled ‘Voilà,’ the new campaign work from MullenLowe LA celebrates the magical simplicity of having the perfect martini in a bottle. Directed by Award-winning film director and photographer, Autumn de Wilde (Emma, Florence + the Machine: My Love, The Postman Dreams), the campaign features intricate VFX to reimagine classic magic tricks and illusions in a cheeky and lighthearted tone. In one spot, a magician ‘vanishes’ a martini atop the podium to reveal the Grey Goose Classic Martini Cocktail bottle. Later, his assistant is caught inside the podium drinking the original martini, followed by a laugh from the magician.
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