As part of the 'Wherever Pleasure Takes You' campaign, Magnum ice cream teamed up with the globally celebrated and Grammy-nominated Australian popstar turned actor Troye Sivan to whip up three brand-new remixes of his hit single "Honey."
Each remix draws inspiration from one of three flavours from this Magnum range – Euphoria, Wonder, and Chill. In a lively listening bash in Cannes, fans around the globe chimed in to reveal which remix they were craving. Exclusive sneak peeks of each Honey remix were sampled on the iconic Magnum beach, leading to their grand debut on all streaming platforms. To elevate these remixes, Magnum and Sivan collaborated with UK DJ and producer Mura Masa, ensuring each track radiates the same delicious essence as the ice creams.