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Knorr is the second biggest Unilever brand and is on a mission to make good food irresistible. This message needed to be translated to a younger generation in an interactive way.
With a vibrant vision to captivate a younger audience through interactive means, Knorr is determined to revolutionise the perception of vegetables in the gaming world. In a realm where vegetables are often overlooked and less rewarding, Knorr challenges the status quo and bring a fresh perspective to the table.
Lead Agency: MullenLowe UK Secondary Creative Agency: The Invaders Global Creative Director: Carlos Rodriguez Strategy Director: Denis Camargo Creative Team: Jamie Warburton, Irene Pineda, Sebastian Suarez Gnecco Head of Production: Trudy Waldron Senior Producer: Claire Toms Designer: Hannah Tsuji Head of Project Management: Karen Franklyn Creative Team: Sebastian Suarez Gnecco Media: Weber Shandwick Media: Mindshare PR: The Invaders
Including:
1x The Drum Awards (1 Bronze)
