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AXE and Bizarrap unleash a party filled with fun and fire through the Power of Fragrance in a brand new campaign by LOLA MullenLowe.
The music video, directed by Juan Cabral, tells the story of a night of first dates, where couples experience an explosion of attraction that reaches its climax when the 90s hit 'What Is Love' is remixed by artist Bizarrap. The campaign celebrates the launch of Axe’s new limited edition 'Fine Fragrance' collection in Spain and Latin America.
Global Brand Director: Caroline Gregory Senior Global Brand Manager: Francisco Cevasco Senior Global Brand Assistant Manager: Ángel Martínez, Miguel Ángel Ramírez Regional Advertising Producer: Attilio Gianfrancesco Regional Advertising Producer: Lorraine Warner Lead Agency: LOLA Mullenlowe (Madrid) Executive Creative Director: Tomás Ostiglia Managing Director: Tom Elliston Creative Director: Jorge Zacher Creative Director: Dante Zamboni Copywriter: Augusto Callegari Art Director: Pedro Mezzini Designer: Maria Sancho Suay Digital Creative Director: María García Campos Social Media Manager: Ana Teijeiro Social Media Manager: Gaby García Junior Visual Designer: Rodrigo Muñoz Account Director: Carlos Solchaga / Óscar Fernández-Baca Account Executive: Paula Portela Head of production: Felipe Calviño Global Business Leader Personal Care: Federico Duberti Production Company: MJZ Direction: Juan Cabral MD / Executive Producers: Lindsay Turnham Head of Production: Lucy Jones Production Service Company: Labhouse MD: Flora Fernandez Marengo Executive Producers: Majo Garofali, Agustín Ortiz Byrne Line Producer: Mariano Alvarez Casado DOP: Leandro Filloy Production Designer: Charly Carnota Wardrobe: Ariel Gurruchaga Editor: Warango Post-production, VFX: Glassworks Barcelona Creative lead: Javier Verdugo Head of Production: Olaia Casal Vfx Producer: Marta Anton 3D Artists: Lucas Cespedes Set Supervisor and 2D lead: Juan Listello 2D Artists: Alex Sotilla, Noa Bofill Colourist: Julia Rossetti Sound Design: Aimar Molero Music: Big Sync Music Vice President, Music Supervision: Alex Menck
