Axe, known for its romantic fragrance narratives, took a more realistic approach in recent years, causing some confusion among consumers. To introduce a fresh perspective, the brand turned to film as a medium for storytelling. By creating exaggerated and comical fragrance films with mockumentary-style commentaries, Axe aimed to inject humour back into its advertising.
The two films feature unconventional scenarios, such as a girl falling for a scent at a chaotic funeral and a woman abandoning a robbery plan due to the enticing smell of a restaurant manager, resulting in unexpected and humorous outcomes.
