Financially at Ease
A World Without
A World Without
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MullenLowe US Imagines a world without Navy Federal Credit Union in latest campaign.
Navy Federal Credit Union has just launched the sequel to ‘A World Without’, created by MullenLowe US. It brings a new twist to the age-old saying, “You don’t know what you’ve got til it’s gone.”
Rather than the category norm of showcasing an ideal life made possible by financial institutions, the work imagines a world without Navy Federal Credit Union and underlines the role they play in their members’ day-to-day lives.
To ensure the casting and tone resonated with the brand’s audience, MullenLowe enlisted a military consultant, Navy Federal Credit Union employee veterans, and Vets2Set on production.
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