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While 35% of people expect their fast-food delivery within 30 minutes, Knorr, MullenLowe U.S. and UK remind us home-cooking can be ready at the same time – no delivery needed
Half-assembled burgers, busted burritos, and pizza with no cheese – shared pictures of these fast-food delivery fails have become all too common on social media, ruining a meal that arrives cold and old. People think that fast food delivery is the only way to get easy and delicious meals at home, but Knorr believes that hungry people deserve better – and can satisfy their fast-food cravings within their own kitchen with easy recipes.
It’s a delicious campaign from Knorr and creative agency MullenLowe that spotlights a well-known fact; you can #DeliverBetter. Using Knorr Rice and Pasta Sides and Knorr Bouillon products, you can make home-cooked fast food recipe swaps straight from your own kitchen. And to make it even easier, Knorr is kicking off a limited time giveaway for the chance to win* a $50 grocery gift card for fans to get the ingredients needed to recreate classic fast-food items at home.
Gina Kiroff, Chief Marketing Officer, Knorr North AmericaWe’ve all been there: we’ve waited hungrily for a fast-food delivery that misses the mark before it’s even in your hands. Knorr believes in turning those moments of disappointment into opportunities for creativity. Whether it’s a burger that’s falling apart or a taco that's missing key ingredients, we’re showing people how easy it is to recreate these meals at home, without the delivery hassle.
Starting February 24, people should follow @Knorr on TikTok or Instagram, and comment on one of the Brand’s partners Zach Jelks, LaFontaine Oliver, Kate Norkeliunas, Jackie and Megan Hommes TikTok or Instagram giveaway post and share a fast-food delivery fail story for the chance to win.
Carlos Andrés Rodriguez, Executive Creative Director, MullenLowe UKAs a big fan of fast food, we need to be honest about the fact that home cooking is the answer to level up almost everything, and Knorr is proving it again. People who have experienced fast food fails deserve better… and there’s nothing more satisfying than helping them.
A recent survey revealed that nine out of ten people have experienced a food delivery failure, and 35% of consumers expect their orders to arrive within 30 minutes. Despite the speed of fast-food services, the quality often doesn’t meet expectations. With the #DeliverBetter campaign, Knorr is encouraging people to swap fast food frustration for flavorful home-cooked meals that can be prepared in nearly the same amount of time.
To find out more about #DeliverBetter, fans can head to Knorr.com for recipe inspiration, tips, and tricks to help them recreate their favorite fast-food meals. They can also join the conversation on social media by tagging @Knorr and using the hashtag #DeliverBetter.
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