Pedro Pascal is bringing his laid-back vibes to the latest campaign for Corona Extra by MullenLowe U.S. The ads are a refreshing take on the “La Vida Más Fina” theme, going beyond the beach.
Corona is celebrating its “Latino roots” and Pascal’s bilingual acting skills in English and Spanish. The main film, “One Man's Journey,” features Pascal at a bar enjoying a Corona. As he reads “la cerveza más fina” (“the finest beer”) on the label, sand starts falling from the ceiling and his clothes. This is the start of a brief but exciting adventure.