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Lynx has launched ‘Lynx with Catnip,’ a fragrance designed to attract both people and their pets.
A survey found that 60% of cat owners wouldn’t date someone their feline disapproved of, so Lynx infused its scent with nepetalactone, a compound that mimics feline pheromones. More than just a cologne, it’s a social experiment proving that winning over a cat is key to romance.
Lead Agency: LOLA Mullenlowe Executive Creative Director: Tomas Ostiglia Associate Creative Director: Diego Vieira Creative Directors: Jorge Zacher, Dante Zamboni Art Directors: Fabio Tridenti, Ezequiel Scarpini Social Creative Director: Maria García Campos Head of Production: Felipe Calviño Producer: Marina Saro Copywriters: Marcos Colombres, Josefina Mateo DOP: Lasse Frank Production House: CANADÁ Production Designer: Jon Blud Wardrobe: Violeta Comella MU & Hair: Andrea Trenado Editor: Jonnie Scarlett (The Quarry) Post-Production House: Melt Creative Color Correction: Xavi Santolaya Sound: IXYXI
