Magnum has launched a series of four humorous ads emphasizing the signature crack of its thick chocolate coating.
Created by LOLA MullenLowe, the ‘Crack’ campaign features slow-motion scenes of people biting into Magnum ice cream, with the force of their bite dramatically affecting their surroundings in unexpected ways. The ads depict various comical disruptions, such as a parkgoer startling a flock of birds, a pool player missing a crucial shot, a cat leaping skyward, and students in a library thrown into chaos by a single bite.
