Magnum takes aim at knockoffs in a this tongue-in-cheek campaign by LOLA MullenLowe. In the film, a woman becomes suspicious of her partner after he buys a box of generic ice cream covered in milk chocolate.
As she investigates their home, she learns that the man willing to buy “fake Magnum” has also falsified his athletic accomplishments and is even wearing a fake moustache. The campaign by LOLA MullenLowe challenges the brand’s copy-cats with humour and reminds ice cream lovers everywhere to 'stick to the original'.