OMO

The Art of Stains

OMO Arabia redefines how period care is communicated in the Middle East with the help of henna artists.

In Saudi Arabia, beauty and henna salons transcend mere aesthetics; they transform into cosy havens where women bond, exchange tales, and celebrate heritage. Acknowledging their special role, OMO teamed up with talented henna artists to craft custom designs that subtly incorporate important period care tips. These detailed patterns do more than beautify hands; they weave in wisdom, guaranteeing that crucial stain-removal techniques are handed down to the women who truly need them.

Credits:

Lead Agency: MullenLowe MENA Director: Hamdan Ali Executive Creative Director: Prerna Mehra Group Creative Director: Eduardo ‘Duda’ Salles Art Directors: Timur Abdiusheev, Fatima Alsuwaidi Copywriters: Elena Solovena, Mohamed Elhado, May Al Jafar, Walaa Haidar Creative: Lara Da Souza Head of Strategy: Damayanti Purkayastha Illustration: Sana Mohammed Talha Graphic Designer: Pravesh Pandey PR: Current Global