In 2023, Pakistan, known for having the highest rate of power outages globally, experienced a prolonged blackout lasting more than 12 hours caused by an overloaded electrical grid and soaring temperatures. The frequent daily power cuts lasting up to 5 hours have significantly impacted businesses, particularly in the ice cream sector.
Small shops, crucial for Wall's ice cream sales, face challenges in maintaining the right temperature for their freezers, resulting in a 20% decline in ice cream sales. To combat these issues, the Solar Priceboard initiative has been introduced, placing boards at shop entrances to prevent ice cream from melting, enhance customer satisfaction, boost customer retention, and reduce freezer returns to Wall's.