Hain Celestial Group, whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands, has named MullenLowe PR (MLPR) as its new Public Relations agency of record for North America. The new partnership combines Hain’s product portfolio and comprehensive understanding of the health and wellness landscape with the strategic and creative expertise of these leading agencies. The recent appointments are designed to propel Hain Celestial to new heights, by connecting with today’s better-for-you consumers in meaningful and culturally relevant ways.

To select the best agencies that could service Hain Celestial’s diverse portfolio of brands and consumer base, the company conducted a comprehensive search, seeking agencies with proven success in navigating the dynamic media landscape and crafting compelling narratives that breakthrough in the increasingly competitive better-for-you space.

MLPR was chosen to elevate Hain’s portfolio of brands for the group’s unmatched expertise in earned media and influencer relations, and deep understanding of the brands’ target audience of young, health-conscious families. The team’s passion, curiosity, and attention to detail, from consumer insights to industry trends, impressed Hain Celestial throughout the decision-making process.

MLPR’s roots in food and beverage span nearly 50 years. Today, their food, nutrition and wellness teams include industry veterans with decades of experience on additional food, beverage and retail brands. They have a long history of helping their clients navigate the media landscape to tell impactful stories that are important to their businesses and meaningful to consumers.