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The global asset manager selects MullenLowe as its creative partner.
MullenLowe has won the global Invesco business after a highly competitive review. The AOR relationship with the independent global investment management firm follows a string of wins for the network in key markets, like the US, UK and Singapore, and caps Kristen Cavallo’s first year as Global CEO.
MullenLowe’s international pitch team which spanned three continents and five time zones, was creatively led by Nicky Bullard, MullenLowe UK’s CCO, and business leaders with deep financial experience and expertise.
“From the get-go, this felt like an excellent cultural and business fit. But more than that, we have a fantastic opportunity to make some game-changing creative for a brilliant brand and a sector that deserves better work,” says Nicky Bullard, CCO at MullenLowe UK.
On the heels of a global rebrand and positioning, the MullenLowe belief that brands need to innovate in order to grow aligned perfectly with Invesco’s ambition. MullenLowe will be responsible for delivering impactful creative across the US, UK and EMEA in broadcast TV, digital, social, and with the first work promoting the QQQ fund during March Madness 2024.
Matthew Heath, Chief Marketing Officer at InvescoWhen it came down to the essential question of which team we can make the most brilliant work with, the answer was MullenLowe. They gave us a lot of clarity around what strategic brand framework will help us reach our goals whether via category, product or brand positioning so that the whole is greater than the sum of its parts.
MullenLowe’s strategy shifts Invesco’s previously segmented model to a brand architecture where every interaction reinforces consistency while still effectively promoting products tailored to diverse audiences and regions.
“This strategic evolution drives distinctive cohesion and competitive edge through a unique, compelling truth of Invesco’s culture that investor/advisor audiences need and the category lacks,” explained Ellie Gogan-Tilstone, Head of Strategy at MullenLowe U.S.
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