MullenLowe Singapore, MullenLowe Lintas Group (India) and MullenLowe Lintas Indonesia have created a heartfelt film for Lifebuoy, the Unilever hand hygiene soap brand. Launched just before Indonesia’s 79th Independence Day, the film showcases everyday heroes, including Olympic champion Susy Susanti and boxing champion Ellyas Pical, to inspire Indonesians to pursue their dreams.
The message emphasises that achieving dreams requires daily effort and good health, which is vital in light of rising infectious diseases post-pandemic.
Khim Yin Poh, Lifebuoy's global vice president, expressed the brand's long-standing commitment to improving the health of Indonesians since 1934. The film features individuals who represent real aspirations, many of whom have personal connections to Lifebuoy.
The launch was supported by a press conference with local heroes and was amplified through traditional and social media platforms, including 30-second clips shared on channels like TikTok to reach a wider audience.
