Our key hubs
Indonesians love horror—it’s in their DNA. And with the heat there, it sometimes feels like a nightmare.
That’s why we’re unleashing Lifebuoy Freshness, a cooling sensation so intense that it possesses you for 12 hours straight. Titled “Get Possessed by Freshness,” this campaign taps into Indonesia’s horror obsession, delivering a spine-chilling freshness that won’t let go.
Lead Agencies: Mullenlowe Singapore, Mullenlowe Indonesia, Mullenlowe Lintas Group Director: Wuthisak Anarnkaporn Global Executive Creative Director: Sarvesh Raikar Creative Director: Teddy Sandu Creative Group Head: Ahmed Kamel Pasha Syaebani Senior Producer: Fuzzy Zainol Abideen Art Director: Hagi Andara Copywriter: Anisa Attaya Senior Strategist: Ara Cabalonga Production Company: Factory01 Global Bussiness Director: Vinay Vinayak Group Account Director: Anne Albano Account Director: Annisa Septira Account Manager: Cheryl Guan Account Manager: Devina Kuswara
