Dorival

Princesses on Periods

Many young girls worldwide face challenges in managing their periods in good health or with dignity due to a lack of awareness and education. Dorival, as a brand, has embraced its purpose by providing support and guidance for individuals navigating menstruation, establishing itself as a leader in the category.

Princesses on Periods is an innovative educational platform that reimagines iconic princesses as modern, empowered young girls who address common period-related questions while engaging in everyday activities like going to school, gaming, and sharing makeup tips.



Credits:

Lead Agency: MullenLowe UK Global Creative Director: Carlos Andrés Rodriguez Creative Directors: Ricard Valero, Bronwyn Sweeney, Loren Cook, Enrique Camacho, Tanya Wilson, Lindsei Barros, Bike Bayer CSO International Brands: Ayesha Walawalkar Executive Director Global Strategy: Jonny Gadd Client Partner: Rebecca Harrison Copywriter: Sebastian Suarez Gnecco Strategist: AJ Morris Strategy Partner: Diana Lopes Producer: Kelly Barker Production: Big Studios Music & Audio Production: Jamute