MullenLowe Design Studio's campaign for the ADC 104th Annual Awards features nine bespoke film vignettes, 40 poster executions, 275 unique jury posts (each with the jurors’ own eyeball).
For its 104th edition, the ADC Annual Awards turned to the newly formed MullenLowe Design Studio (MLDS) to craft a campaign that speaks to all creatives – freelancers, independent studios, and large agencies alike. The concept MLDS delivered, ‘Be Seen by the Best Eyes,’ cuts through the noise of likes and retweets by focusing on what truly matters: recognition by industry experts whose opinions shape careers and define what’s next in the creative world. In an era where validation often feels like an endless buffet of empty calories, the ADC Annual Awards offer something far more substantial: the discerning eyes of the best creative minds in the world. These are eyes that don’t just glance but see deeply, evaluating work with the same craftsmanship and care that went into creating it.
