Ministry of Digital Development and Information

Together, for Better

The Ministry of Digital Development and Information (MDDI) has commissioned the series as an initiative of the ‘Together, for Better’ campaign, supporting the Forward Singapore exercise.

The films highlight how essential policies outlined in the Forward Singapore report, which was released in October of the previous year, along with subsequent announcements from various Ministries and agencies, will assist Singaporeans in navigating the uncertainties of the modern world and achieving their goals by offering diverse pathways to success, enhancing social mobility, remaining relevant in the workforce, and enjoying a worry-free retirement.

Credits:

Lead agency: MullenLowe Singapore Chief Executive Officer: Paul Soon Business Director: Shaifali Dayal Account Manager: Ariel Ho Account Executive: Natasha Tan Executive Creative Director: Shengjin Ang Executive Creative Director: Daniel Kee Creative: Andrew Ho Creative Group Head: Noveri Mandey Copywriter: Ernest Chin Copywriter: Peh Xin Ying Creative Services Director: Esther Yeo Director of Integrated Production: Julie Chua Production: Chuan Pictures